Turning Clients into Advocates
The Power of After-Sale Engagement
A college basketball game is 40 minutes in length. In those 40 minutes, a basketball referee must make split decisions in a challenging and fast-paced environment. A referee can officiate a game perfectly for 39 minutes and 45 seconds. But if the game is tied and the official has the worst call in the final 15 seconds, this will be the last thing everyone remembers.
Unlike a basketball referee, realtors don't have twenty thousand fans evaluating their every move. Your audience is much smaller, so you must be more intentional. Do you want to be remembered for something good or bad?
Cartoon from the webcomic foulsandviolations.net
The likelihood of a client remembering their realtor can vary based on several factors. It can be Quality of service, Personal Connection, or a seamless, successful transaction. Here are some other key aspects that can also influence how memorable a realtor is to their clients:
Follow-Up and Communication: Consistent follow-up and ongoing communication after a transaction can keep the realtor fresh in the client's mind. This can include sending periodic updates on the real estate market, offering valuable resources, or remembering important dates like the anniversary of their home purchase.
Marketing and Branding: Realtors who invest in effective marketing and branding strategies may leave a stronger imprint on their clients. A well-designed website, engaging social media presence, and professional marketing materials can contribute to memorability.
Referral Programs: Realtors who offer referral programs or incentives for recommending their services may increase the likelihood of being remembered. Satisfied clients may be more motivated to refer friends and family if they know there's a benefit for both parties.
Overall, the likelihood of a client remembering their realtor largely depends on the realtor's ability to provide exceptional service, build personal connections, and leave a positive and lasting impression. Realtors who focus on building strong relationships and delivering value to their clients are more likely to be remembered and recommended to others in the future.
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Do you want to be remembered for something good or bad?
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